Compliance-first delivery
Media workloads are spiky, global and expensive to leave idle
A streaming platform might cruise through the week and then serve its biggest audience of the year in a two-hour window. A publisher’s archive grows every day while most of it is rarely watched. Transcoding, storage and CDN egress are billed by the gigabyte, so architecture choices show up directly on the invoice.
We build elastic delivery and transcoding pipelines, design CDN and caching strategy, prepare platforms for live events with SRE and observability, automate releases with DevOps, and add AI for metadata, search and subtitles, with the labelling rules that now apply to AI-generated content.
What media and streaming teams struggle with
Usually a trade-off between being ready for the peak and paying for it all year.
“The stream buffered during our biggest event”
Origin, CDN or authentication services could not cope with concurrent viewers.
“Our cloud bill is mostly egress and storage”
Unoptimised renditions, no storage tiering and expensive delivery paths.
“Transcoding is a bottleneck”
New content waits hours for processing, delaying releases.
“Content leaks before release”
Pre-release assets and streams need watermarking, DRM and tighter access.
“Viewers can’t find anything in our catalogue”
Thin metadata and weak search bury good content.
“We use AI for subtitles and thumbnails. What are the rules?”
AI-generated and altered content now carries transparency and labelling expectations.
Media solutions from ingest to playback
Choose the part of the pipeline that hurts most today.
Elastic transcoding & packaging
The challenge
Fixed transcoding capacity creates backlogs, and renditions are not optimised for devices or bandwidth.
Our approach
We build event-driven, autoscaling transcoding and packaging pipelines (HLS, DASH and CMAF) using spot capacity where suitable, with per-title encoding ladders that balance quality and bitrate.
What you get
- Autoscaling transcode pipeline
- Optimised encoding ladders
- CMAF packaging for HLS and DASH
- Pipeline monitoring and retries
Live-event readiness
The challenge
A premiere, match or launch brings a sudden surge in concurrent viewers or players.
Our approach
We model expected concurrency, load-test origin, authentication, APIs and playback, add origin shielding and multi-CDN failover, then run the event with dashboards and an on-call war room.
What you get
- Concurrency model and load test
- Origin shielding and multi-CDN failover
- Real-time QoE dashboards
- Event-day war room
Delivery & storage cost control
The challenge
Egress, storage and idle compute dominate the cloud bill.
Our approach
We analyse cost per hour streamed, tier archive storage, tune caching and CDN contracts, remove unused renditions and scale compute to demand.
What you get
- Cost per stream and per title
- Storage lifecycle and tiering
- Cache-hit and CDN optimisation
- Scale-to-demand compute
Content security
The challenge
Pre-release leaks, credential sharing and unauthorised restreaming.
Our approach
We implement multi-DRM, tokenised URLs, forensic watermarking integrations, secure asset storage with tight access control, and penetration-test the platform and its APIs.
What you get
- Multi-DRM integration
- Tokenised, expiring playback URLs
- Secure asset storage and access control
- Platform and API penetration test
AI metadata, search & subtitles
The challenge
Thin metadata, poor discovery and slow, manual subtitling and tagging.
Our approach
We use AI to generate transcripts, subtitles, tags and summaries with human review, build semantic search and recommendations, and label AI-generated content where the rules require it.
What you get
- Transcripts and subtitles with review
- Automatic tagging and summaries
- Semantic search and recommendations
- AI-content labelling workflow
Rules and requirements in media
AI transparency, accessibility, children’s privacy and studio security are the areas we see most.
AI Act transparency (Article 50)
From 2 August 2026, deployers of AI systems that generate or manipulate image, audio or video content constituting a deepfake must disclose it, and AI-generated content must be machine-readably marked.
European Accessibility Act
Since 28 June 2025, services providing access to audiovisual media and e-books must meet accessibility requirements, including accessible players, subtitles and audio description support.
COPPA (amended rule)
Services directed at children under 13 had to comply with the FTC’s amended COPPA Rule by 22 April 2026, including stricter consent for third-party data sharing such as targeted ads.
GDPR consent & IAB TCF
Ad-supported platforms in Europe rely on valid consent, commonly collected through IAB Europe’s Transparency and Consent Framework v2.2.
IT Rules, 2021: digital media
OTT platforms and digital news publishers in India must follow the Digital Media Ethics Code, including content classification, parental controls and grievance redressal.
TPN & content-security best practices
Studios commonly require vendors handling pre-release content to complete Trusted Partner Network assessments based on the MPA’s content-security best practices.
Status as of October 2026. Regulations change; we help you design, implement and evidence technical controls. Legal interpretation belongs with your counsel, and certifications or audit opinions are issued by independent bodies, not by us.
Formats and technologies we work with
- HLS
- MPEG-DASH
- CMAF
- FFmpeg
- Widevine · FairPlay · PlayReady
- AWS Elemental
- CloudFront
- Akamai / Fastly / Cloudflare
- WebRTC
- Kubernetes
- ClickHouse
- Whisper-style ASR
Products media teams use with our engineering
Built and run by us, for cost visibility and audience engagement.
CloudMonitor
See your entire cloud, clearly — multi-cloud cost, security & inventory Track egress, storage and compute spend across clouds, and catch cost spikes after an event before the invoice does. Visit cloud-monitor.radiatus.com
Insight OS
Analytics, live chat & leads in one script Cookieless audience analytics plus live chat and WhatsApp in one script, useful for publishers and subscription sites. Visit insight.hi4.inA typical first engagement: event-readiness and cost review
Three to five weeks, fixed scope, ideally scheduled well before your next big event.
Pipeline map
Ingest, transcode, storage, CDN, playback, auth and analytics mapped with their costs.
Cost analysis
Cost per hour streamed and per title, with the biggest savings opportunities identified.
Load test
A concurrency test of auth, APIs, origin and CDN at your target audience, with fixes.
Plan & runbook
Prioritised architecture and cost changes, plus an event runbook and dashboards.
Guides and terms for media teams
Guides
Questions media teams ask us
Usually, yes, through per-title encoding ladders, storage tiering, better cache-hit ratios, CDN contract review and scaling compute with demand. We measure quality metrics alongside cost so viewers do not notice the savings.
Yes. We design and load-test live pipelines, add origin shielding and multi-CDN failover, and provide event-day monitoring and on-call support.
Yes. We integrate multi-DRM (Widevine, FairPlay and PlayReady) through a licence provider of your choice, with tokenised playback URLs and secure key handling.
It depends on the content and jurisdiction. Under the EU AI Act, deepfake-style generated or manipulated content must be disclosed from August 2026. We build workflows that track what was AI-generated so you can label it where required. Take legal advice on your specific case.
Yes: APIs, matchmaking and session infrastructure, telemetry pipelines and launch-day scaling, usually on Kubernetes or managed cloud services.
Big premiere coming, or an egress bill that keeps growing?
Tell us your audience size and your platform. We will show you where the risk and the cost sit.