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Industries · High-scale

Storefronts that stay fast on your biggest sales day

Cloud, performance, integration and data engineering for D2C brands, marketplaces and omnichannel retailers, so peak traffic is a revenue event, not an incident.

Customer paying by phone at a retail checkout counter
At a glance
  • Core Web VitalsLCP, INP and CLS tuned on real devices
  • Load-tested peaksRehearsed before every major sale
  • PCI DSS 6.4.3 · 11.6.1Payment-page script control
  • ERP · OMS · 3PLInventory and orders in sync across channels
E-commerce & Retail

Every second and every stock-out shows up in revenue

Retail technology is judged in moments: the first second of a product page on a mid-range phone, the minute a festive sale goes live, the hour a marketplace oversells stock that the warehouse does not have. Each of those moments depends on different systems (CDN, application, database, payment gateway, ERP, warehouse) working together under pressure.

We tune storefront performance and technical SEO, build elastic cloud infrastructure and load-test it before big events, connect payment, ERP, marketplace and logistics systems through event-driven integration, and bring sales data into one analytics model the whole business trusts.

Sound familiar?

Retail problems we are asked to fix

Most of them show up first in conversion rate, refunds or support tickets.

“The site fell over in the first ten minutes of the sale”

Autoscaling, caches or the database could not keep up with the spike the marketing team created.

“Our product pages are slow on mobile”

Heavy themes, third-party scripts and unoptimised images push LCP and INP into the red.

“We oversell stock across channels”

Website, marketplaces and stores update inventory at different times.

“Finance and marketing disagree on revenue”

Every tool reports a different number, and nobody trusts the dashboard.

“Our PCI assessor asked about payment-page scripts”

You need an inventory, justification and tamper detection for every script on the checkout page.

“Hosting costs stay at peak all year”

Infrastructure is sized for Diwali or Black Friday and never scales back down.

What we build

E-commerce solutions from page speed to the warehouse

Choose the bottleneck that costs you the most today.

Peak-readiness & elastic cloud

The challenge

A sale, a campaign or a celebrity mention can multiply traffic in minutes, and the stack was never tested at that level.

Our approach

We profile the stack, add CDN and caching strategy, make the application tier scale horizontally, protect the database with read replicas and queues, then load-test at your target peak and rehearse the runbook.

What you get

  • CDN, caching and queueing strategy
  • Autoscaling application tier
  • Load test at target peak, with report
  • Sale-day runbook and war-room support
How we start

A typical first engagement: the peak-readiness sprint

Three to four weeks before a major sale or campaign. It works best when started at least six weeks before the event.

Week 1

Baseline

Field performance data, architecture review, traffic forecast from marketing and a list of every third-party dependency.

Week 1–2

Fix the bottlenecks

Caching, scaling, database and checkout fixes, prioritised by expected revenue impact.

Week 3

Load test

Test at forecast peak (and beyond) to find the breaking point, then fix and retest.

Event week

Runbook & war room

A rehearsed runbook, dashboards and engineers on call during the sale, followed by a cost scale-down afterwards.

Senior engineers firstYour first call is with someone who will do the work, not a sales script.
Written, fixed-scope startA scoped assessment with a written plan before any long commitment.
We run our own products13 live platforms we build and operate, so we feel production pain too.
Honest about fitIf another team or an off-the-shelf tool suits you better, we will say so.
FAQ

Questions e-commerce teams ask us

Yes. We work on hosted platforms like Shopify (themes, apps, integrations and performance) as well as self-hosted WooCommerce and Magento/Adobe Commerce, and headless storefronts built on frameworks such as Next.js.

Ideally six to eight weeks before. That leaves time to fix bottlenecks, load-test, fix again and rehearse. Even two weeks is useful for a focused load test and runbook.

It reduces scope significantly, but merchants remain responsible for the security of the page that loads or redirects to the payment form. Under PCI DSS v4.0.1 eligibility criteria still apply, so check with your acquirer or QSA. We help you keep that page and its scripts under control.

Yes. We integrate marketplace seller APIs, payment gateways, shipping aggregators and ERPs such as Tally, Zoho or SAP Business One so orders, stock and settlements reconcile automatically.

Faster, more responsive pages generally reduce bounce and improve conversion, but the size of the effect varies by store. We measure your baseline and track conversion alongside Core Web Vitals so you can see the real impact.

Big sale coming up, or a storefront that feels slow?

Tell us your date and your traffic forecast. We will tell you what to fix first.

Get Peak-Ready

Other industries we engineer for